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pin pai lai yuan guo dui xiao fei zhe gou mai yi yuan de ying xiang
Author(s): 
Pages: 116-118
Year: Issue:  1
Journal: Heilongjiang Foreign Economic Relations & Trade

Keyword:  brand country of orginhedonicfunctionalityconsumer desire to purchase;
Abstract: With the development of global economic integration,product homogeneity becomes more obvious.Competition is in-creasingly reflected in competition between different brands.This paper investigate the effects of the country of origin brand im-pact on consumers desire to purchase from the product different aitributes perspective,explaining the differences between he-donic products and functional products and providing recommendations for the development of enterprises.
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