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da ying xin mei ti shi dai de xing xiang bao wei zhan
Author(s): 
Pages: 40
Year: Issue:  24
Journal: Rural Credit Cooperative of China

Keyword:  新媒体时代保卫战中小金融机构风险管理声誉风险形象新工具新方法农村舆情;
Abstract: <正>新媒体时代,一些农村中小金融机构的负面舆情经过微博、微信等新媒体的快速传播,往往会造成巨大的声誉风险。要打赢新媒体时代的形象保卫战,必须重视声誉风险管理,增强运用新方法、新工具来应对危机的能力。
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