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qing yu fa de wei ji zhi bian
Author(s): 
Pages: 43-44
Year: Issue:  24
Journal: Rural Credit Cooperative of China

Keyword:  声誉风险银行情感诉求信用卡法律规定案例分析客户突发事件启示意义农村金融机构;
Abstract: <正>面对声誉风险事件,银行要善于运用"情"与"法"这两种"武器",通过对公众情感诉求及相关法律规定的准确把握,有效化危为机、化险为夷声誉风险的爆发总是以一定的突发事件为标志,只要处理得当,银行在声誉风险面前完全可以化危为机。本文通过对部分成功化解声誉风险的案例分析,
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