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dang sheng yu feng xian yu shang xin mei ti
Author(s): 
Pages: 41-42
Year: Issue:  24
Journal: Rural Credit Cooperative of China

Keyword:  声誉风险新媒体时代传统媒体商业银行品牌运营意见领袖危机预警沟通机制风险管理事件;
Abstract: <正>银行应搭建自己的新媒体平台,并与新媒体中的意见领袖、传统媒体的新媒体工具等建立良好的沟通机制,注重在品牌运营和危机预警上下工夫,做到未雨绸缪,及时排除潜在的事件引爆点"过去摧毁一座金融帝国可能需要一个很漫长的过程,但是现在,即使是经营了上百年的金融帝国
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