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dui cha ye pin pai fa zhan xin dao lu de tan suo
Author(s): 
Pages: 40-45
Year: Issue:  12
Journal: Tea World

Keyword:  茶叶销售品牌发展中国茶叶公共品牌品牌定位自有品牌区域公共品同质化中老年男性铁观音;
Abstract: <正>唐·陆羽《茶经》写到,"茶之为饮,发乎神农氏。"可见,中国的饮茶之风已有上千年之久。西湖龙井、安溪铁观音、云南普洱、武夷山大红袍、安吉白茶……这些名字人们早已耳熟能详,可中国茶叶却始终"大而不强"。茶叶界曾流传一句话:7万茶企不如一家立顿。201 3年数据统计,中国茶叶经营企业超过7万家,但是规模最大的经营企业年销售仅寥寥数亿,不及立顿的1%。国内7万家茶企共实现茶叶总产值约330
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