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Existing Problem and Development Strategies of Wicker Industry in Linyi of Shandong Province
Author(s): 
Pages: 1-5
Year: Issue:  10
Journal: Rain Fed Crops

Keyword:  临沂柳编产业问题对策;
Abstract: 柳编产业是山东省临沂市出口创汇的主要产业之一,近年更是发展迅速,为推动临沂经济的发展作出了贡献.然而,在发展的同时也暴露出诸多问题:企业品牌意识不强、缺乏创新活力、规模较小、市场单一、市场运营混乱和成本加大等.面对这些问题,企业须通过树立企业品牌意识与创新意识、扩大企业规模、完善运营措施、政府加大帮扶力度等措施做到可持续发展,彻底扭转不利的局面,从而推动柳编产业的良性发展.
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