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tu shu chu ban yu guang gao ying xiao guang gao you yue yi shi zai tu shu chu ban zhong de yun yong
Author(s): 
Pages: 152-153
Year: Issue:  9
Journal: Economic Tribune

Keyword:  图书出版广告营销广告优越意识;
Abstract: 在当今图书出版活动中,图书和图书发行日益商品化、市场化,图书出版营销活动成为出版业发行的一个必然选择,广告营销也成为营销重要的组成部分.因此,出版者要积极寻求广告运作与出版的黄金结合,加强图书出版对广告优越意识的借鉴,促进图书出版发行的多元化,从而实现出版风格和出版文化的独特化,取得良好的经济效益.
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