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cong lang lang li yun di kan xing xiang ying xiao
Author(s): 
Pages: 150-152
Year: Issue:  9
Journal: Economic Tribune

Keyword:  郎朗李云迪形象包装市场营销;
Abstract: 随着国内外市场形势日益严峻和竞争日趋激烈,企业面临多方面的压力和阻力.品牌、质量和企业信誉一直被各大企业以及社会各界所重视,其中对于产品和自身形象的包装成为提高竞争力的秘诀.本文通过对郎朗和李云迪两位知名钢琴家进行对比,分析了形象营销的重要性.
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