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xiao fei zhe dui b2c wang zhan zhong cheng du yan jiu ji yu ordered logit mo xing
Author(s): 
Pages: 138-141
Year: Issue:  9
Journal: Economic Tribune

Keyword:  B2C网站Ordered Logit忠诚度;
Abstract: 随着越来越多的企业加入到电子商务的竞争,B2C网站之间的竞争更为激烈.如何构建强大的客户忠诚实现客户资产的最大化,对于塑造B2C企业的竞争优势具有重要的意义.尝试建立消费者对网站忠诚度的Ordered Logit模型,筛选确定11个方面的影响因素对B2C网站客户忠诚度的影响情况进行实证分析,研究各个因素的影响状况,进而制定相应的策略,提高客户对B2C网站的忠诚度.
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