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zhen shi xing yu shang pin hua guan yu yun nan sheng guang nan xian dao zuo wen hua lv you ce hua de si kao
Author(s): 
Pages: 81-83
Year: Issue:  9
Journal: Economic Tribune

Keyword:  真实性商品化稻作文化旅游策划;
Abstract: 在文化旅游策划过程中,不可避免的是关于文化“真实性”呈现的争议.作为目的地旅游产业发展的前奏,旅游策划必须以“商品化”的项目收回投资.广南稻作文化是少数民族的农耕文化,我们在对其旅游进行策划过程中通过对政府、旅游经营者、游客、社区居民的调查,提出平衡“真实性”和“商品化”冲突的策划思路——“真实的商品”,策划项目以“那”文化为灵魂,以体验为核心,适度进行商品化开发和运营.
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