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guan yu ti gao bao zhi yu lun yin dao neng li de si kao
Author(s): 
Pages: 145-148
Year: Issue:  4
Journal: Ascent

Keyword:  报纸舆论导向读者;
Abstract: 随着信息技术的迅猛发展,新兴媒体迅速成长,信息传播的多媒体、多元化格局正在形成,受众对新闻信息需求和传播载体选择的多样性日益增强,报纸的优势在许多方面面临严峻的挑战。在这种形势下,报纸能否保持强大的舆论影响力,不仅关乎报纸自身的生存发展,对于巩固党在意识形态领域的阵地更是至关重要。对此,本文对报纸如何应对挑战,继而提升报纸引导力、影响力,保持报纸在广大受众的公信力和地位,提出了建议和对策。
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