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nan song du cheng lin an de shang ye ying xiao fang shi yu jing ying te se
Pages: 33-42
Year: Issue:  5
Journal: Zhejiang Academic Journal

Keyword:  南宋临安商业营销经营特色;
Abstract: 南宋都城临安,是当时世界上首屈一指的国际性大都市,集全国政治、经济、文化三个中心于一体。这里的商业十分发达,其中在商品的营销上,可以说是达到了较高的水平,充分反映了当时商业的发达。当时,其营销的方式名目繁多,灵活多变,从一个角度反映了临安都市文明发达的程度。
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