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zhong guo shi jing zheng he shi xiu
Author(s): 
Pages: 182
Year: Issue:  9
Journal: Economy

Abstract: 随着经济全球化的发展,企业间的竞争无处不在.如今的中国式竞争是一种零和博弈式思维,像《红楼梦》里所说,"斗得像乌眼鸡似的,恨不得你吃了我,我吃了你". 可口可乐与百事可乐的竞争战从美国打到了全球各地.当可口可乐以代表美国精神的正宗可乐称雄市场时,百事可乐则针对年轻消费者对碳酸饮料的强大需求,提出了"新一代的选择"品牌主张,来吸引大量潜在消费者.1 00年来,在你追我赶的竞争中,可口可乐与百事可乐双双成为世界饮料业的巨头,实现了双赢.而当下王老吉与加多宝的品牌之争火药味十足,从双方剑拔弩张的法庭争斗到无所不用其极的市场策略,处处体现出中国式竞争的残酷.
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