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zhong guo lv you fu wu mao yi guo ji jing zheng li yan jiu
Author(s): 
Pages: 133-136
Year: Issue:  7
Journal: Academic Forum

Keyword:  旅游服务竞争力评价指数市场占有率优势指数;
Abstract: 文章通过MS、TC和RCA指数对我国旅游服务贸易的国际竞争力水平进行简单的评价,分析了影响我国旅游服务贸易国际竞争力水平的因素:旅游产品宣传和品牌意识薄弱,生产要素科技含量低,旅游资源浪费严重以及法律政策的不完善.并对提升我国旅游服务贸易国际竞争力水平提出对策建议:加强宣传力度,创造旅游品牌,实施科技兴旅战略,资源的开发与保护并重,健全和完善法律.
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