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China/Asia On Demand
Journal Articles
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dui wo guo bao xian chan pin chuang xin de si kao
Author(s): 
Pages: 194
Year: Issue:  14
Journal: Discovering Value

Keyword:  保险产品创新思考;
Abstract: 从消费需求来看,人们对保险产品的要求越来越高,保险公司只有通过创新才能满足这些需求.尽管产品的创新存在着市场风险,但市场的竞争压力已使得产品创新成为保险业发展的必要手段.
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