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dui shou xian ying xiao yuan guan li zhi du gai ge de si kao
Author(s): 
Pages: 54-56
Year: Issue:  7
Journal: Gansu Finance

Abstract: 近年来,寿险业粗放发展的问题日益凸显,如何准确把握寿险业发展形势和营销员管理制度改革时机,全面深入推进寿险营销员管理制度改革,是当前寿险业急需解决的问题之一.根据LIMRA(美国寿险营销与调研协会)的寿险市场发展模型,我国正处于从第二阶段向第四阶段演变的过程中,并呈现三个主要特点:一是业务增长由快速开设分支机构、全员增员模式向提升代理人产能和留存率、大力开拓新渠道模式转变.
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