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zuo yi wei bo ying xiao ce lue
Pages: 100-101
Year: Issue:  4
Journal: Trade Unions' Tribune (Journal of Shandong Management University)

Keyword:  微博营销策略品牌知名度客户关系;
Abstract:   微博营销能够提高企业品牌知名度,并对客户关系进行主动管理,对营销效果进行实时监测。企业开展微博营销要注意标签的优化,并选择恰当的传播内容和发布时间。只有这样,才能提高微博营销的效果。
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