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pin pai zhi duo shao qian kao biao zhun shuo hua
Author(s): 
Pages: 19
Year: Issue:  7
Journal: China Brand

Keyword:  品牌价值品牌评价价值评价中国品牌国家标准排行榜公信力国际标准国家质检总局品牌建设;
Abstract: <正>近日,英国著名广告公司WPP旗下子公司Kantar Japan发布了2013年全球品牌价值排名"BrandZ TOP 100 Ranking"。和以往品牌评价排名几乎如出一辙的是,该排行榜也引起了业界不同声音的争论。品牌价值大小如何评价?排行榜如何才能权威而有公信力?中国品牌又如何参与国
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