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gao deng jiao yu jiao cai chu ban de si lu yu ce lue
Author(s): 
Pages: 53-55
Year: Issue:  5
Journal: Publishing Research

Keyword:  高等教育教材系列化立体化品牌建设服务体系;
Abstract: 随着出版业企业化改制进程的不断推进,高等教育教学理念、教学模式、教学方法和教学手段日新月异,高等教育教材面临着更多的机遇与挑战.本文从高等教育教材出版的系列化、立体化建设、品牌建设、构建服务体系等几个方面阐述了在激烈的市场竞争中高等教育教材出版的思路与策略.
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