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tou she ji zhi zai tu xing guang gao she ji zhong de zuo yong
Author(s): 
Pages: 10-12
Year: Issue:  1
Journal: Decoration

Keyword:  广告设计投射机制图形心理意象知觉对象视知觉技术手段信息量大众传播媒介冗余信息;
Abstract: <正> 图形广告是通过特定的视觉语言传递信息的大众传播媒介。现代图形广告受当代社会形态、生活方式和科学技术手段等因素的制约,形成了信息量集中、视觉冲击力强、注重情感激发等基本特点,要求设计者能够充分地利用广告的有限容量,最有效地传递出更多的信息。这就需要我们在设计中突破以往的单项思维模式,打破
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