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qi ye ming cheng ren zhi xin li de yu yong pin lv xiao ying yi zhong guo 2010 nian 500 qiang qi ye ming cheng wei li
Author(s): 
Pages: 62-71
Year: Issue:  1
Journal: Applied Linguistics

Keyword:  企业名称认知心理语用频率语用效应;
Abstract: 本文以中国2010年500强企业名称为研究语料,500强企业名称中汉字在一定语境中都有寓意和较高的语用频率。它表现出明显的语用效应,认知心理以求大、盼吉、保和、祈新、趋利为习用次序,每种心理义具有一定的区位优势和习用程度的差别,汉字表义强弱程度与语用频率成正相关,与语用义的丰约程度关联不大。这也体现了认知心理义由显到潜的语用状态和习用规律,显示出企业名称"习常求同"的语用策略。
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