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China/Asia On Demand
Journal Articles
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dian zi da sheng zhi
Author(s): 
Pages: 14-15
Year: Issue:  8
Journal: Enterprise Vitality

Keyword:  月饼市场大型商场衬衫厂电视剧抓住时机女主人能吸引公刘大衣点子公司;
Abstract: <正> 电视剧《渴望》播放不久,剧中女主人公刘惠芳成为许多人的偶像。于是太原衬衫厂抓住时机仿照刘惠芳的大衣推出一种“惠芳服”,刚一上市,就被抢购一空。又逢中秋,北京一家大型商场的经理皱紧了眉头,月饼市场竞争逐年升级,怎么才能吸引更多的顾客?恰在这时,一家“头脑企业”闻讯上门,详细列出“巨型月饼现展现吃活动”的方案。经理品味再三,拍案叫绝,依计划
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