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Shortage of credit: the mechanist barrier of deepening enterprises' market distribution
Author(s): 
Pages: 19-22
Year: Issue:  4
Journal: FUJIAN TRIBUNE(A ECONOMICS & SOCIOLOGY MONTHLY)

Keyword:  企业市场营销信用缺失市场信用等级;
Abstract: 随着市场经济体制的不断完善和经济的快速成长,中国企业市场营销体制和活动的升级和深化问题日益紧迫起来.许多企业不仅在进行市场营销结构重组时面临着旧的营销观念、体制和活动的束缚,而且在提升市场营销层次时还面临着更为严重的机制性障碍--这就是带有全局性的市场信用缺失.因此,在市场营销不断成长和成熟以及市场日益全球一体化的今天,中国企业除了继续打造和夯实原有的营销根基、提高自己的市场营销能力外,还必须进一步提高自己的国内国际市场信用等级,以使自己的营销推进到更高层次.
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