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RESEARCH ON THE DEEP DEVELOPMENT OF QINGDAO'S COASTAL AND MARINE TOURISM
Author(s): 
Pages: 69-76
Year: Issue:  4
Journal: COASTAL ENGINEERING

Keyword:  海洋旅游深度开发青岛市;
Abstract: 讨论了海洋旅游深度开发的内涵,结合青岛海洋旅游开发现状,分析了青岛海洋旅游深度开发的必要性:(1)海洋旅游资源的可替代性强,海洋旅游竞争激烈;(2)旅游业要持续发展,必须发挥海洋特色,进行海洋旅游的深度开发;(3)旅游产品开发处于初级阶段,结构单一;(4)旅游形象定位模糊,宣传力度不够;(5)海洋旅游规划不合理,景区布局分散,未形成整体优势;(6)海洋旅游设施建设滞后,管理体制混乱.提出了青岛海洋旅游深度开发战略:(1)产品多元化与精品化相结合战略;(2)市场细分化与营销网络化战略;(3)形象以名定位化战略;(4)服务优质化和环境舒适化战略.
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