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pin pai zhan lue de si da yin xing zhi cheng
Author(s): 
Pages: 129-130
Year: Issue:  5
Journal: Heilongjiang Foreign Economic Relations & Trade

Keyword:  品牌战略价值认知隐形支撑;
Abstract: 中国企业品牌与国外品牌相比仍存在差距,在品牌发展过程中受到国外品牌的巨大冲击.借鉴国内外成功的品牌战略案例,分析归纳出了品牌战略实施中的四个强有力的“隐形支撑”,即加强品牌的战略定位、服务的专业化、品牌精神的标识化、品牌营销的无形化,使品牌成为企业的核心竞争力,支撑起企业的品牌战略.
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