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zeng qiang gong gong guan xi yi shi jia qiang zu zhi xing xiang guan li
Author(s): 
Pages: 24-25
Year: Issue:  3
Journal: The Planning and Market

Keyword:  公共关系意识组织形象企业形象社会组织产品形象管理公共关系活动员工形象形象的塑造产品和服务环境形象;
Abstract: <正>“形象”使人想到某某的仪态、气质、风度等;最近“形象”一词愈来愈频繁地出现在各种传播媒体中,其涵义就不仅指向个人,而是指向一定的社会组织.形象之所以被人们、被各行各业所重视,盖因它代表社会公众对一个人或一个社会组织的总体评价.由于认识心理上的晕轮效应,一个人形象好较容易被大家接受,从而为事业成功创造一个有利
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