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Reforms and Innovations of Tourism Industry of Henan Province in the 21st Century
Author(s): CAO Xinxiang, LIANG Liuke, ZUO Hongmo
Journal: ACADEMIC FORUM OF NAN DU(NATURAL SCIENCES EDITION), Year 2001 , Issue 3 , Page 83-87
Keyword:  改革与创新旅游业河南;
Abstract: 河南旅游业的改革与创新是知识经济和"入世"的双重需求,是河南旅游业发展的现实要求,是"旅游新时代"所需;对其改革与创新要从旅游观念、资源开发模式、旅游产品品牌优化、政府的主导功能、宣传促销、旅游商品的创新化设计、企业运行机制等方面进行.
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