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wo shuo ni ting yu wo shuo ni ye shuo guan yu guang bo xuan chuan xiao ying tan tao zhi er
Author(s): 
Pages: 15-17
Year: Issue:  5
Journal: The Video-Audio Circle

Keyword:  传播方式广播宣传听众受传者广播台传播过程自上向下选择性注意受者宣传工作;
Abstract: <正> 长期以来,广播宣传大多采用自上向下”灌输”的方式,就是所谓“我说你听”,这种单向传播方式距离听众较远,和听
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