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shi xi ci zhan lue shi shi gui ze
Author(s): 
Pages: 34-35
Year: Issue:  4
Journal: The Planning and Market

Keyword:  CI战略企业形象品牌识别系统经营理念孔府宴酒行为识别(BI)系统定位视觉识别武汉市理念识别(MI);
Abstract: <正>随着我国改革开放的不断深入,市场经济逐步完善,工业生产水平日益提高,使得竞争企业的生产能力趋向同质化,商品的质量和价格已不再是彼此竞争的焦点.此时企业间的竞争主要表现在企业形象竞争.为此,导入、实施CI战略,提升企业形象与知名度,确立企业理念、树立品牌意识、规范企业行为、设计企业视角形象,已成为90年代中国企业界的一大壮观.
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