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fa da de fa guo guang gao ye
Author(s): 
Pages: 43
Year: Issue:  10
Journal: World Market Journal

Keyword:  法国广告广告客户广告法交通业食品工业行车安全电台传播媒介消费道德传教师;
Abstract: <正> 法国广告主要以大型传播媒介为工具。其中杂志,报纸占50%以上,电视占27%,户外为12%,电台为6.5%。从广告客户的行业看,食品工业开支最大,占全国广告总额的11%。其次分别为出版业、广播电视和户外,交通业和文化娱乐业。它们的支出都在9%至
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