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Author:
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Year:
Volume:
Issue:
mo tuo luo la de ying xiao ce lue
Author(s):
CHEN Libing
Pages:
61
Year:
1995
Issue:
10
Journal:
Enterprise Economy
Keyword:
美国摩托罗拉公司
;
营销策略
;
市场占有率
;
公司组织结构
;
竞争优势
;
英特尔公司
;
品质管理
;
公关策略
;
教育训练
;
市场——中国
;
Abstract:
摩托罗拉的营销策略陈立兵美国摩托罗拉公司一直被视为世界无线电通信的巨人,在美国亦被公认为超优良经营绩效的公司。该公司在1988年营业收入为85亿美元,纯利额为45亿美元,但是到厂1993年时,营业收入已高达170亿美元,纯利额亦达10亿美元。在短短五...
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