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chang wei li lun dui zhong guo nong cun jin rong de qi shi
Pages: 75-77
Year: Issue:  3
Journal: Rural Finance Research

Abstract: 长尾理论源自互联网经济,涌现了一批成功案例,并被越来越多的应用到娱乐、文化等领域,它改变了人们的营销模式。在我国大力推动建立健全农村金融体制的今天,长尾理论对中国农村金融具有一定的启示意义。新型农村金融机构可借鉴长尾理论的一些理念,找到自己的生存之道。
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