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Industrialists and the Innovation in Japan’s Marketing Strategies
Author(s): 
Pages: 20-23,47
Year: Issue:  2
Journal: Contemporary Economy In Japan

Keyword:  营销创新 品牌 会计原则 IT化;
Abstract: 日本企业把营销视为全公司的活动,其创新的经验是:以顾客经营为创新动力源,以顾客满意为创新目标,以捕捉市场缝隙为创新战略,以“区域共生”为创新基地,以品牌创新为创新手段,以 IT化为创新武器,以按“贡献于社会”调节自我为创新强点,以独自的营销论圆自己的创新梦,以现代会计为创新监视器.企业家的独特风格与精神和渗透这种风格与精神的员工,是营销创新的关键.
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