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COACH FANTASY
Author(s): 
Pages: 54-55,10
Year: Issue:  4
Journal: World Market

Keyword:  奢侈品 品牌形象 上位 消费者 服务人员 场景 新定位 美国 包袋 时尚;
Abstract: <正>场景一:纽约州WOODBURY COMMON PREMIUM OUTLETS 303号,服务人员在门口热情地微笑,发放着印有"30%off"的折扣券,门口的围栏显然是为控制入店的人流量而设。店堂内人头攒动,都是黑发黄肤,却操着不同的语言:
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