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yin xing jin rong li cai ye wu fa zhan yan jiu ji yu zhao shang yin xing nan jing fen xing de diao cha
Author(s): 
Pages: 36-42
Year: Issue:  3
Journal: Financial Perspectives Journal

Keyword:  金融理财 招商银行 客户满意度;
Abstract: 金融理财是一种综合金融服务。专业理财人员通过分析和评估客户生活各方面的财务状况,明确客户的理财目标,最终帮助客户制订出合理的、可操作的理财方案,使其能满足客户人生不同阶段的需求。本文基于客户视角,通过研究招商银行南京分行金融理财业务的客户满意度现状及其社会效益的影响因素,得出相关结论,对银行金融理财业务的发展与管理提出对策建议。
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