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shang ye yin xing li cai chan pin bu dang xiao shou de zhi li ping jing yu dui ce
Author(s): 
Pages: 30-35
Year: Issue:  3
Journal: Financial Perspectives Journal

Keyword:  商业银行 理财产品 不当销售 瓶颈;
Abstract: 近年来,商业银行理财产品销售的低水平竞争日趋激烈,而投资者对理财知识和经验的欠缺助长了金融市场上理财产品的不当销售。为了治理商业银行理财产品不当销售现象,银监会从信息披露、风险测评、人员管理等方面对理财产品销售进行了规范,但治理过程中仍遇到诸多"瓶颈"。本文提出通过完善法规、改进绩效考核、加强投资者教育、引入独立评估等方式,对不当销售行为进行综合治理。
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