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Development and innovation of the existing cereal brands
Author(s): 
Pages: 18-20
Year: Issue:  1
Journal: JOURNAL OF JILIN GRAIN COLLEGE

Keyword:  品牌品牌经营品牌营销管理机构;
Abstract: 现有粮食品牌的发展与创新的主要对策应是:转变观念,树立以品牌经营为中心的经营思想;强化品牌营销管理机构的组织建设,推进品牌营销策划的科学运作;强化现有品牌的自身建设,科学选择名牌经营战略.
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