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yu lun gai bian qi ye sheng cun fa ze
Author(s): 
Pages: 72-73
Year: Issue:  2
Journal: China Report

Abstract: <正>"危鸡"事件中的企业因为应对不当,正在葬送肯德基、麦当劳等国际快餐品牌在中国市场上的形象。正在中国市场比拼扩张速度的洋快餐,面临难以修复的声誉危机。"出来混,迟早要还的。"对倒在舆论枪口下的某些企业来说,这句话很贴切。速生鸡、真假鱼翅以及白酒塑化剂等,岁末年初发生的食品安全热点舆情事件至今余震不断,涉事企业无不中枪落马,损失惨重。白酒板块11个交易日蒸发市值
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