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China' s red sports meet development characteristics and momentum
Pages: 32-37
Year: Issue:  6
Journal: Journal of Shandong Institute of Physical Education and Sports

Keyword:  红色运动会特征动力;
Abstract: 红色运动会具有“红色文化”的根源性、赛事形式的新颖性与灵活性、赛事与区域产业发展的联动性、赛事对全民健身的“融入”性以及赛事品牌创建的联盟性等方面的特征;而红色运动会的发展动力包括政府支持、社会价值认同、赛事营销与推广、赛事组合以及红色城市与“红运会”的相互促进等方面.
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