On the Aesthetic Pursuing of Advertising Language: Seeking Novelty, Dreaming, Inspiring Sensation
Author(s):Hai Tao Pages:104-107,112 Year:2001
Issue:1 Journal:JOURNAL OF YUNYANG TEACHERS COLLEGE Keyword:猎奇; 造梦; 诉情; 广告语言; Abstract:市场经济的繁荣促进了广告及广告语言的发展,受众审美心态的变化使广告语言在丰富多彩的修辞手段帮助下呈现出新的审美追求:满足人们求新猎奇心理、塑造普通人的人生梦想、唤醒激活人们渐趋麻木的情感世界.
