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wo guo ling shou qi ye jing zheng you shi gou jian de mang qu tan xi ji yu yuan gong yao su de shi jiao
Author(s): 
Pages: 84-86
Year: Issue:  8
Journal: Guizhou Social Sciences

Keyword:  零售企业竞争优势员工;
Abstract: 员工要素在我国零售企业竞争优势构建中长期受到忽视,由此产生的人员服务质量普遍较低的问题对于我国零售企业的未来发展极为不利.结合已有理论研究成果,如服务利润链、内部营销、去人性化、心理授权等,首先从认识上澄清、改变陈旧观念的惯性沉淀,进而对培训、授权、激励等常用管理措施实施要点重构,以此推动员工要素在我国零售企业竞争优势构建中的作用发挥.
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