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lian ban jie mu bu ke lian ban
Author(s): 
Pages: 71-72
Year: Issue:  6
Journal: China Broadcasts

Keyword:  联办节目 廉办 活动 增长点;
Abstract: 在当今地方电台的节目构架中,联办节目是一大特色。但现在一些地方的联办节目都存在着"廉办"的倾向,这种"廉办"包含两层意思,一是创收少,二是质量不高,造成了广播资源的极大浪费。本文从三个方面对联办节目的优质运作进行了探讨,提出只要思想重视,认真策划,用心经营,联办节目一样可以实现双赢。
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