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dui guo nei shi you gong si pin pai fa zhan zhan lue de si kao
Author(s): 
Pages: 62-64
Year: Issue:  2
Journal: Petroleum Products Application Research

Keyword:  跨国石油公司品牌发展战略国内成品油市场品牌策略经营企业;
Abstract: 面对跨国石油公司在国内成品油市场的竞争,进一步推进品牌发展战略是摆在国内石油公司面前的一项重要课题。本文介绍了跨国石油公司的成品油品牌策略,分析了国内在石油经营企业定位,指出建立成品油品牌的必要性和迫切性,并就国内石油公司品牌发展战略提出了意见和建议。
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