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On the Cultural Strategy of the Development of the Modern Enterprise
Author(s): 
Pages: 94-97
Year: Issue:  6
Journal: ECONOMIC SURVEY

Keyword:  企业文化文化战略创新价值观;
Abstract: 文化战略是现代企业具有全局性、整体性、长期性的发展战略,它是当代社会发展和科技进步的必然要求,是经济与文化一体化的具体表现,也代表着企业管理理论发展的新阶段.因此,企业必须确立文化战略意识,从企业价值观、员工素质、技术创新、形象塑造和管理者素质等方面,切实推进企业文化战略的实施,创造企业发展的不竭之源.
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