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ji yu chan pin sheng ming zhou qi de qi ye ying xiao ce lue yan jiu
Author(s): 
Pages: 93-95
Year: Issue:  12
Journal: Guizhou Social Sciences

Abstract: 企业营销策略是占有市场的基础,其优劣决定着企业的兴衰成败,而企业营销策略的制定在很大程度上依产品生命周期所处阶段不同而不同,因此有必要对基于产品生命周期的企业营销现状及存在的问题作分析研究,根据产品生命周期的运行时段动态地制定营销策略,才能确保企业的生存和发展.
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