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xu zhou miao hui wen hua de chuan bo you shi yu fa zhan ce lue
Author(s): 
Pages: 110-111
Year: Issue:  6
Journal: Journal of Mudanjiang College of Education

Abstract: 徐州庙会具有历史悠久、文化底蕴深、群众参与度广、道德教化功能强等传播优势。然而随着人们生活水平和审美需求的不断提高,徐州庙会形式单一、经营模式粗犷、质量不高等问题也暴露出来,制约了其未来的发展。徐州庙会只有重视文化内涵,强调地域特色,在形式上不断推陈出新,吸收现代元素,加强与不同地域庙会文化的交流,并尝试市场化、产业化的运营模式,才能融入现代和谐文化氛围中,实现健康转型。
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