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ji yu shu ju wa jue ji shu de zhong xiao qi ye ke hu guan xi guan li yan jiu
Author(s): 
Pages: 202-204
Year: Issue:  7
Journal: Economic Tribune

Abstract: 目前,随着市场竞争的日益激烈和互联网技术的迅猛发展与快速普及,中小企业对客户关系管理(CRM)的需求不断增加,中小企业实施客户关系管理的时机逐渐成熟,越来越多的机构和研究者开始关注中小企业客户关系管理这一巨大的目标市场.本文针对中小企业的特点和其所面临的商业环境,基于数据挖掘技术,对中小企业客户关系管理进行应用研究.
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