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Issue:
A Probe into the Innovation of China International Garden & Flower EXPO
Author(s):
ZHANG Hua
Pages:
62
-
64
Year:
2011
Issue:
10
Journal:
Chinese Landscape Architecture
Keyword:
风景园林
;
中国国际园林花卉博览会
;
创新
;
商业模式
;
环境项目
;
投资平台
;
Abstract:
对中国国际园林花卉博览会(简称园博会)的商业模式进行分析,指出主办城市“展会+园林+地产”经营模式是成功的,但也存在参展方盈利不足的问题.在展示内容上,园博会存在重要“缺环”,即忽视了园林和地产的联动经营是近年推动行业发展的重要动力.提出园博会应为这一动力背后的生产要素新增一个展示、洽谈和交易的平台,以期为参展方带来新的发展机会,促进园博会的可持续发展.
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