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duo yuan hua zhan lue xia wo guo chu ban qi ye jin ru xin ling yu de fang shi yu qi shi
Author(s): 
Pages: 27-29
Year: Issue:  3
Journal: University publishing

Keyword:  多元化战略新领域进入方式启示;
Abstract: 出版企业实施多元化战略,对进入新领域的方式必须有所考量。并购、合作与自我发展都是进入新领域的可行途径。选择的标准在于是否能充分挖掘内部资源,把握内容优势,并且利用相关性降低风险,增强核心圈,壮大主业。
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