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shou zhong yu mei ti shi jiao xia de shou ji chu ban
Author(s): 
Pages: 35-38
Year: Issue:  3
Journal: University publishing

Keyword:  手机出版受众需求媒体特征新价值;
Abstract: 作为数字出版的新形态,手机出版近年发展迅速,这对传统出版业来说既是机遇也是挑战。理性看待手机出版,抓住手机出版与传统出版业的契合点,从受众需求和手机媒体特征的视角出发,更好地挖掘手机出版价值点,是传统出版业未来发展手机出版的关键。
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